Valcourt, Québec, April 3, 2014 – Big sports stars are signing up with BRP to promote the 2014 Can-Am Spyder line-up. The National Hockey League (NHL) and six-time Stanley Cup® champion Mark Messier have aligned to connect the unique Can-Am Spyder three-wheeled on-road vehicle to the lives of sports, lifestyle and adventure-seeking consumers.
As part of its NHL relationship, BRP is the presenting sponsor of the 2014 Stanley Cup® Playoffs Bracket Challenge featured on NHL.com. Fans can go online to select the winners of each playoff series – from the first round all the way to the Stanley Cup Final. One lucky winner of the Stanley Cup® Playoffs Bracket Challenge powered by BRP’s Can-Am Spyder will win an NHL team-branded Can-Am Spyder. For more information and to enter the Stanley Cup® Playoffs Bracket Challenge powered by BRP’s Can-Am Spyder, visit NHL.com/bracket.
Messier stars in a video vignette that highlights his winning “guarantee” 20 years ago, when his New York Rangers® faced elimination in Game 6 of the Eastern Conference Final. This video presents a new spin on how Messier’s life changed after he guaranteed the win, and can be viewed online at GuaranteedByMessier.com.
“Mark Messier represents a strong fit for Can-Am Spyder,” said Tom Riley, Can-Am Spyder marketing director. “We believe that everyone should enjoy the adventure and freedom of riding the open road. The Can-Am Spyder vehicle enables this by offering the unique combination of exhilaration, stability and control, and his history with the brand has Mark well placed to help us get the message out to potential Can-Am Spyder riders.”
Earlier this year, BRP served as an official sponsor of the 2014 NHL Stadium Series™ held in Los Angeles, New York and Chicago and the 2014 NHL Heritage Classic in Vancouver.
Fans can find Can-Am Spyder on Facebook at facebook.com/CanAmSpyder and on Twitter at twitter.com/officialspyder. To find a local retailer, visit the Can-Am Spyder dealer locator.
Combining a Y-frame design with seven state-of-the-art automobile technologies and Rotax engine, the Can-Am Spyder roadster gives riders a greater sense of control and confidence to enjoy to the fullest the incredible exhilaration of open-air, open-road riding. Released in 2007, the Can-Am Spyder includes three distinct platforms. The sport line represents the machine for the rider who has a passion for a vehicle as stunning through the curves as it is to the eye. The sport-touring line represents the optimum combination of comfort and sportiness to set it apart from the other Can-Am Spyder platforms, and the touring line that comes in 2014 with a completely new Rotax 1330 ACE in-line triple engine mated to a new six-speed transmission (available in manual and semi-automatic versions) to deliver the ultimate in touring performance and comfort.